Testing All the Kirby Blocks
Nullam sed velit ac urna mollis venenatis. Vivamus eget vulputate sapien. Ut massa mi, accumsan ac commodo ac, bibendum ac orci. Nullam et gravida dolor.
Monday, 26th January 2026 | 5 min. read
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque sed augue sed lectus vestibulum volutpat non ac tortor. In hac habitasse platea dictumst. Interdum et malesuada fames ac ante ipsum primis in faucibus. Pellentesque a dignissim tortor, vel vulputate purus. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur turpis diam, accumsan vitae pellentesque eu, porttitor ut purus. Praesent eleifend euismod urna non tempor. Proin ultrices lorem eleifend tincidunt auctor. Duis vitae tempus lectus. Maecenas eu velit quis eros rutrum maximus. Ut lacinia lacus non purus ultricies, et sodales tortor euismodis.
Pellentesque porta sem hendrerit lorem pretium condimentum. Phasellus est nulla, lacinia nec nunc sit amet, finibus porta erat. Quisque auctor sodales tristique. Aliquam ac tempor quam. Vivamus ornare mi vehicula elit tempor, vel efficitur ex dictum. Aliquam a nibh vitae risus facilisis finibus. Vivamus commodo elit vitae congue convallis. Aliquam vehicula urna neque, ut finibus magna faucibus ut. Quisque commodo, est ut ultricies condimentum, metus lorem ultricies dui, sit amet bibendum risus nunc a elit. Nuos.
Nullam non mi luctus, rutrum ex non, vulputate felis. Mauris placerat orci in elit suscipit, eu convallis lacus pharetra. Praesent malesuada erat ut fringilla accumsan. Cras tempus rhoncus ultrices. Curabitur posuere ac dui ac commodo. Praesent sed pulvinar metus, id mollis diam. Sed mattis libero non orci cursus, id pretium justo maximus.
Quisque mollis magna felis, commodo lacinia est posuere eu. Maecenas eleifend mi massa, ac porttitor lectus porttitor ut.
Praesent a orci at ipsum auctor tempus. Ut luctus iaculis arcu. Suspendisse nulla sapien, tempus in lacus non, sollicitudin commodo justo. Cras mattis pellentesque interdum. Sed id aliquam nulla, et vulputate justo. Mauris odio augue, lacinia at scelerisque at, sollicitudin non risus. Ut in risus laoreet, laoreet arcu eu, gravida arcu. Aliquam finibus dui vel lacus laoreet, quis venenatis magna dictum india.
- stuff
- and
- things
- and
- bits
- and
- bobs
Proin tincidunt pharetra tortor, quis iaculis enim sagittis quis. Quisque sit amet metus massa. Morbi fringilla enim vitae tortor hendrerit iaculis. Cras vitae tincidunt est. Donec id faucibus ante, vitae dictum lorem. Vestibulum sagittis sodales justo, a venenatis diam gravida eu. Sed faucibus enim metus, non pretium justo sodales eget. Aenean nec justo sit amet urna placerat porta sed non libero. Nunc id dolor pharetra, tincidunt lorem ut, luctus nulla. Praesent viverra, felis sed dignissim porta, sem arcu vulputate ex, at vestibulum urna est ac justo.
This is an inline heading
In id suscipit sapien, eget blandit sem. Ut egestas placerat ornare. In aliquet tincidunt sollicitudin. Nulla sit amet est lacus. Cras posuere nibh sit amet sagittis tempor. Curabitur eu odio eget dolor pretium bibendum. Sed ac commodo sem, at lobortis est. Aenean velit nibh, commodo ut est in, dapibus malesuada tellus. Vivamus at est libero. Etiam sed turpis et nulla egestas consectetur eget vel massa. Fusce convallis ipsum vel fermentum sollicitudin. Suspendisse vulputate rutrum est et faucibus. Maecenas ac scelerisque mauris. Vivamus justo lorem, semper et magna eu, commodo faucibus orci.
beep boop beep = CMD + SHIFT + B
function loremIpsum(config) {
if (config.enabled) {
generate(
"lorem ipsum dolor sit amet",
"consectetur adipiscing elit",
"ut enim ad minim veniam"
);
}
return status.ok;
}Maecenas non imperdiet est, ut sagittis leo. Sed aliquam et leo et commodo. Vivamus convallis nunc et leo pretium suscipit. Donec dictum, nibh vel finibus vehicula, neque sapien aliquam arcu, nec condimentum sem erat quis nibh. Maecenas iaculis est turpis, nec fermentum mauris dapibus eu. Maecenas aliquam, sem eu convallis auctor, elit velit varius quam, mollis euismod sapien massa vitae sem. Mauris sed mattis ante. Integer congue ligula eget felis commodo euismod. Etiam lobortis nulla et arcu porta laoreet.
Aenean vel luctus ligula. Maecenas sit amet mollis sem, ut sagittis urna. Donec elementum massa dui, non laoreet velit ullamcorper ultricies. In nec quam libero. Ut cursus feugiat lectus, ac consectetur ante. Praesent semper, diam sed lacinia ultricies, nibh nisl consequat sapien, ac malesuada ante felis vel mauris. Quisque rutrum tellus aliquam, hendrerit libero a, porta tellus. Mauris accumsan, mi id interdum ultrices, tortor quam hendrerit dolor, et tempor felis metus non justo. Ut pellentesque, lectus ac vulputate fringilla, quam dolor sagittis magna, in malesuada mauris nisl sit amet lectus. Cras id mattis est. Mauris dignissim tincidunt finibus. Sed vehicula est volutpat nibh aliquet blandit. Maecenas rutrum nisi ut sagittis fringilla. Donec felis ipsum, ultricies id enim et, dignissim tincidunt velit.
Cras convallis tortor nec diam consequat malesuada. Nunc congue tortor vel sodales volutpat. Sed sit amet ex elit. Quisque pellentesque mauris eget auctor interdum. Maecenas dignissim sem id nisl facilisis congue. Nam dignissim urna libero, non lobortis velit consectetur sit amet. Morbi sed magna in magna malesuada fringilla non ac quam. Pellentesque tempus porta est quis interdum. Aenean aliquam nibh ac mauris maximus, non sollicitudin sem ultricies. Fusce vel mauris eu leo rutrum scelerisque. Mauris nec consequat quam. Maecenas vitae quam vestibulum, luctus metus eget, tincidunt tortor. Quisque nec ipsum eleifend, gravida ligula ut, dictum metus.
Donec a pretium urna. Phasellus pharetra sagittis nisl quis ullamcorper. Curabitur vulputate accumsan nulla, vel pulvinar lectus tempor nec. Vivamus at aliquet diam. Sed pulvinar felis urna, et luctus justo elementum ac. Sed vel ipsum dignissim, porttitor quam sit amet, pharetra leo. Vivamus sit amet lacus nec turpis commodo dapibus.
References
- Amabile, T. M. (1982). Social psychology of creativity: A consensual assessment technique. Journal of Personality and Social Psychology, 43(5), 997–1013. https:/
/ doi. org/ 10. 1037/ 0022- 3514. 43. 5. 997 - Amabile, T. M. (1983). The social psychology of creativity: A componential conceptualization. Journal of Personality and Social Psychology, 45(2), 357–376. https:/
/ doi. org/ 10. 1037/ 0022- 3514. 45. 2. 357 - American Psychological Association [APA]. (2017). Ethical Principles of Psychologists and Code of Conduct. Retrieved January 21, 2023, from https:/
/ www. apa. org/ ethics/ code - Arrojo, M. J. (2016). Information and the Internet: An Analysis from the Perspective of the Science of the Artificial. Minds and Machines, 27(3), 425–448. https:/
/ doi. org/ 10. 1007/ s11023- 016- 9413- 2 - Babbie, E. (2015). The Practice of Social Research (14th ed.). Cengage Learning.
- Babbie, E. (2016). The Basics of Social Research (7th ed.). Cengage Learning.
- Bakpayev, M., Baek, T. H., Van Esch, P., & Yoon, S. (2020). Programmatic creative: AI can think but it cannot feel. Australasian Marketing Journal, 30(1), 90–95. https:/
/ doi. org/ 10. 1016/ j. ausmj. 2020. 04. 002 - Balducci, B., & Marinova, D. (2018). Unstructured data in marketing. Journal of the Academy of Marketing Science, 46(4), 557–590. https:/
/ doi. org/ 10. 1007/ s11747- 018- 0581- x - Barron, D. (2022, October 4). Is AI a friend or foe, job-creator or destroyer? The Irish Times. https:/
/ www. irishtimes. com/ special- reports/ 2022/ 10/ 05/ is- ai- a- friend- or- foe- job- creator- or- destroyer/ - Beaty, R. E. (2015). The neuroscience of musical improvisation. Neuroscience & Biobehavioral Reviews, 51, 108–117. https:/
/ doi. org/ 10. 1016/ j. neubiorev. 2015. 01. 004 - Bower, K. M. (2003). When to Use Fisher’s Exact Test. American Society for Quality, Six Sigma Forum Magazine, 2(4), 35–37.
- Bryman, A. (2016). Social Research Methods. Oxford University Press.
- Bryman, A., & Bell, E. (2011). Business Research Methods (3rd ed.). Oxford University Press.
- Burgoyne, E. (2009). How The Agency Works: A Process–Manual. In Working in Advertising. Retrieved December 17, 2022, from https:/
/ theadvertisingindustry. files. wordpress. com/ 2014/ 04/ 80dc6- 1236049843493. pdf - Burke-Kennedy, E. (2023, January 30). Inflation, economic volatility and war displace climate and cyber risks as top threats to business. The Irish Times. https:/
/ www. irishtimes. com/ business/ 2023/ 01/ 30/ inflation- economic- volatility- and- war- displace- climate- and- cyber- risks- as- top- threats- to- business/ - Byrum, J. (2018). Preparing for an AI future. Volume 45, Number 6, December 2018. https:/
/ doi. org/ 10. 1287/ orms. 2018. 06. 08 - Carey, D., & Hadley, S. (2021). Ireland’s Creative and Cultural Industries: Policies, Evidence, and Research Possibilities. In Ireland’s Education Yearbook 2021 (ISBN: 978-0-9956987-5-8). Education Matters. https:/
/ irelandseducationyearbook. ie/ downloads/ IEYB2021/ YB2021- Research- 05. pdf - Central Statistics Office [CSO]. (2021). Gender Balance in Business Survey 2021. In CSO Statistical Release (ISSN 2565-6481). https:/
/ www. cso. ie/ en/ releasesandpublications/ er/ gbb/ genderbalanceinbusinesssurvey2021/ - Chen, G., Xie, P., Dong, J., & Wang, T. (2019). Understanding Programmatic Creative: The Role of AI. Journal of Advertising, 48(4), 347–355. https:/
/ doi. org/ 10. 1080/ 00913367. 2019. 1654421 - Chen, Q., Beaty, R. E., & Qiu, J. (2020). Mapping the artistic brain: Common and distinct neural activations associated with musical, drawing, and literary creativity. Human Brain Mapping, 41(12), 3403–3419. https:/
/ doi. org/ 10. 1002/ hbm. 25025 - Chyung, S. Y. [Yonnie], Kennedy, M., & Campbell, I. (2018). Evidence-based Survey Design: The Use Of Ascending Or Descending Order Of Likert-type Response Options. Performance Improvement, 57(9), 9–16. https:/
/ doi. org/ 10. 1002/ pfi. 21800 - Chyung, S. Y. [Yonnie], Roberts, K. L., Swanson, I., & Hankinson, A. (2017). Evidence-Based Survey Design: The Use of a Midpoint on the Likert Scale. Performance Improvement, 56(10), 15–23. https:/
/ doi. org/ 10. 1002/ pfi. 21727 - Colton, S. (2008). Creativity versus the perception of creativity in computational systems. National Conference on Artificial Intelligence, 14–20. https:/
/ www. aaai. org/ Papers/ Symposia/ Spring/ 2008/ SS- 08- 03/ SS08- 03- 003. pdf - Colton, S., Lopez De Mantaras, R., & Stock, O. (2009). Computational Creativity: Coming of Age. AI Magazine, 30(3), 11. https:/
/ ojs. aaai. org/ aimagazine/ index. php/ aimagazine/ article/ view/ 2257 - Converse, J. M., & Presser, S. (1986). Survey Questions: Handcrafting the Standardized Questionnaire (Quantitative Applications in the Social Sciences) (1st ed.). SAGE Publications, Inc.
- Creswell, J. W. (2008). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications (CA).
- Creswell, J. W., & Clark, V. L. P. (2007). Designing and Conducting Mixed Methods Research. Australian and New Zealand Journal of Public Health, 31(4), 388. https:/
/ doi. org/ 10. 1111/ j. 1753- 6405. 2007. 00096. x - Creswell, J. W., & Creswell, J. D. (2018). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th ed.). SAGE Publications, Inc.
- Csikszentmihalyi, M. (2013). Creativity: Flow and the Psychology of Discovery and Invention. Harper Perennial.
- Cullen, M. (2023, March 8). McCann Dublin closes its doors. Marketing.ie. https:/
/ marketing. ie/ mccann- dublin- closes- its- doors/ - Davenport, T., Guha, A., Grewal, D., & Bressgott, T. (2019). How artificial intelligence will change the future of marketing. Journal of the Academy of Marketing Science, 48(1), 24–42. https:/
/ doi. org/ 10. 1007/ s11747- 019- 00696- 0 - Dawson, J. F. (2013). Moderation in Management Research: What, Why, When, and How. Journal of Business and Psychology [March 2014], 29(1), 1–19. https:/
/ doi. org/ 10. 1007/ s10869- 013- 9308- 7 - Deng, S., Tan, C. W., Wang, W., & Pan, Y. (2019). Smart Generation System of Personalized Advertising Copy and Its Application to Advertising Practice and Research. Journal of Advertising, 48(4), 356–365. https:/
/ doi. org/ 10. 1080/ 00913367. 2019. 1652121 - Denscombe, M. (2010). The Good Research Guide: For Small-Scale Social Research Projects. Open University Press.
- Department of Enterprise, Trade and Employment [DoETE]. (2021). AI - Here for Good: A National Artificial Intelligence Strategy for Ireland. Government of Ireland. https:/
/ enterprise. gov. ie/ en/ publications/ publication- files/ national- ai- strategy. pdf - DeVellis, R. F. (2016). Scale Development: Theory and Applications. Sage Publications, Inc.
- Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley.
- Du Sautoy, M. (2019). Can AI ever be truly creative? New Scientist, 242(3229), 38–41. https:/
/ doi. org/ 10. 1016/ s0262- 4079(19)30840- 1 - Du Sautoy, M. (2020). The Creativity Code: How AI is Learning to Write, Paint and Think. Fourth Estate.
- Edwards, B. (2022, November 3). OpenAI debuts DALL-E API so devs can integrate its AI artwork into their apps. Ars Technica. https:/
/ arstechnica. com/ information- technology/ 2022/ 11/ openai- debuts- dall- e- api- so- devs- can- integrate- its- ai- artwork- into- their- apps/ - Etikan, I., Musa, S. A., & Alkassim, R. S. (2016). Comparison of Convenience Sampling and Purposive Sampling. American Journal of Theoretical and Applied Statistics, 5(1), 1. https:/
/ doi. org/ 10. 11648/ j. ajtas. 20160501. 11 - European Union. (2016). Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation). In EUR-Lex. Retrieved February 4, 2023, from https:/
/ eur- lex. europa. eu/ legal- content/ EN/ TXT/ ? uri= CELEX:32016R0679 - Fink, A., Bay, J. U., Koschutnig, K., Prettenthaler, K., Rominger, C., Benedek, M., Papousek, I., Weiss, E. M., Seidel, A., & Memmert, D. (2018). Brain and soccer: Functional patterns of brain activity during the generation of creative moves in real soccer decision‐making situations. Human Brain Mapping, 40(3), 755–764. https:/
/ doi. org/ 10. 1002/ hbm. 24408 - Fink, A., Rominger, C., Benedek, M., Perchtold, C. M., Papousek, I., Weiss, E. M., Seidel, A., & Memmert, D. (2018). EEG alpha activity during imagining creative moves in soccer decision-making situations. Neuropsychologia, 114, 118–124. https:/
/ doi. org/ 10. 1016/ j. neuropsychologia. 2018. 04. 025 - Floridi, L., Cowls, J., Beltrametti, M., Chatila, R., Chazerand, P., Dignum, V., Luetge, C., Madelin, R., Pagallo, U., Rossi, F., Schafer, B., Valcke, P., & Vayena, E. (2018). AI4People—An Ethical Framework for a Good AI Society: Opportunities, Risks, Principles, and Recommendations. Minds and Machines, 28(4), 689–707. https:/
/ doi. org/ 10. 1007/ s11023- 018- 9482- 5 - Gain, V. (2023, February 16). For art’s sake: What the rise of AI means for artists in gaming. Silicon Republic. https:/
/ www. siliconrepublic. com/ machines/ ai- artificial- intelligence- and- art- in- gaming- colin- foran- shrapnel - Gosling, S. D., Vazire, S., Srivastava, S. K., & John, O. P. (2004). Should We Trust Web-Based Studies? A Comparative Analysis of Six Preconceptions About Internet Questionnaires. American Psychologist, 59(2), 93–104. https:/
/ doi. org/ 10. 1037/ 0003- 066x. 59. 2. 93 - Guilford, J. P. (1950). Creativity. American Psychologist, 5(9), 444–454. https:/
/ doi. org/ 10. 1037/ h0063487 - Hassan, J. (2011, September 21). Structure Of Advertising Agency. Within Advertising. Retrieved December 17, 2022, from https:/
/ withinad. blogspot. com/ 2011/ 09/ structure- of- advertising- agency. html - Hinkin, T. R. (1995). A Review of Scale Development Practices in the Study of Organizations. Journal of Management, 21(5), 967–988. https:/
/ doi. org/ 10. 1177/ 014920639502100509 - Huang, M. H., & Rust, R. T. (2020). A strategic framework for artificial intelligence in marketing. Journal of the Academy of Marketing Science, 49(1), 30–50. https:/
/ doi. org/ 10. 1007/ s11747- 020- 00749- 9 - Institute of Advertising Practitioners in Ireland [IAPI]. (2022, September 15). Members. IAPI. https:/
/ iapi. ie/ members - Israel-Fishelson, R., & Hershkovitz, A. (2022). Studying interrelations of computational thinking and creativity: A scoping review (2011–2020). Computers &Amp; Education, 176, 104353. https:/
/ doi. org/ 10. 1016/ j. compedu. 2021. 104353 - Jamieson, S. (2004). Likert scales: how to (ab)use them. Medical Education, 38(12), 1217–1218. https:/
/ doi. org/ 10. 1111/ j. 1365- 2929. 2004. 02012. x - Jobin, A., Ienca, M., & Vayena, E. (2019). The global landscape of AI ethics guidelines. Nature Machine Intelligence, 1(9), 389–399. https:/
/ doi. org/ 10. 1038/ s42256- 019- 0088- 2 - Jordanous, A. (2012). A Standardised Procedure for Evaluating Creative Systems: Computational Creativity Evaluation Based on What it is to be Creative. Cognitive Computation, 4(3), 246–279. https:/
/ doi. org/ 10. 1007/ s12559- 012- 9156- 1 - Jordanous, A. (2019, April 10). What is Computational Creativity? The Creativity Post. https:/
/ www. creativitypost. com/ science/ what_ is_ computational_ creativity - Kelly, S. D. (2021, August 5). A philosopher argues that an AI can’t be an artist. MIT Technology Review. https:/
/ www. technologyreview. com/ 2019/ 02/ 21/ 239489/ a- philosopher- argues- that- an- ai- can- never- be- an- artist/ - Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https:/
/ doi. org/ 10. 1016/ j. bushor. 2011. 01. 005 - Krejcie, R. V., & Morgan, D. W. (1970). Determining Sample Size for Research Activities. Educational and Psychological Measurement, 30(3), 607–610. https:/
/ doi. org/ 10. 1177/ 001316447003000308 - Krosnick, J. A. (1999). Survey Research. Annual Review of Psychology, 50(1), 537–567. https:/
/ doi. org/ 10. 1146/ annurev. psych. 50. 1. 537 - Kumar, V., Rajan, B., Venkatesan, R., & Lecinski, J. (2019). Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing. California Management Review, 61(4), 135–155. https:/
/ doi. org/ 10. 1177/ 0008125619859317 - Kundu, S. (2019, July 3). Ethics in the Age of Artificial Intelligence. Scientific American Blog Network. Retrieved December 18, 2022, from https:/
/ blogs. scientificamerican. com/ observations/ ethics- in- the- age- of- artificial- intelligence/ - Lamb, C., Brown, D. G., & Clarke, C. L. A. (2019). Evaluating Computational Creativity. ACM Computing Surveys, 51(2), 1–34. https:/
/ doi. org/ 10. 1145/ 3167476 - Laningham, A. (2023, February 6). What’s Missing in the Conversation About Generative AI and Jobs - Harris Poll. The Harris Poll. https:/
/ theharrispoll. com/ briefs/ generative- ai- jobs/ - Li, H. (2019). Special Section Introduction: Artificial Intelligence and Advertising. Journal of Advertising, 48(4), 333–337. https:/
/ doi. org/ 10. 1080/ 00913367. 2019. 1654947 - Likert, R. (1932). A technique for the measurement of attitudes. Archives of Psychology, 22(140), 1–55.
- Lubart, T. (2017). The 7 C’s of Creativity. The Journal of Creative Behavior, 51(4), 293–296. https:/
/ doi. org/ 10. 1002/ jocb. 190 - Maher, M. L., & Fisher, D. H. (2012). Using AI to Evaluate Creative Designs. ICDC 2012 - 2nd International Conference on Design Creativity, Proceedings. 1. https:/
/ www. researchgate. net/ publication/ 266053077_ Using_ AI_ to_ Evaluate_ Creative_ Designs - Marche, S. (2021, April 30). The Computers Are Getting Better at Writing, Thanks to Artificial Intelligence. The New Yorker. https:/
/ www. newyorker. com/ culture/ cultural- comment/ the- computers- are- getting- better- at- writing - Mariani, M. M., Perez‐Vega, R., & Wirtz, J. (2021). AI in marketing, consumer research and psychology: A systematic literature review and research agenda. Psychology &Amp; Marketing, 39(4), 755–776. https:/
/ doi. org/ 10. 1002/ mar. 21619 - McCarthy, J., Minsky, M. L., Rochester, N., & Shannon, C. E. (1955, August 31). A Proposal For The Dartmouth Summer Research Project On Artificial Intelligence. Retrieved November 5, 2022, from http:/
/ www- formal. stanford. edu/ jmc/ history/ dartmouth/ dartmouth. html - McDonald, G. (2023, March 8). Long-established advertising agency AV Browne falls into administration. The Irish News. https:/
/ www. irishnews. com/ business/ 2023/ 03/ 09/ news/ long- established_ advertising_ agency_ av_ browne_ falls_ into_ administration- 3117892/ - Meusburger, P., Funke, J., & Wunder, E. (2009). Milieus of Creativity: An Interdisciplinary Approach to Spatiality of Creativity (Knowledge and Space, 2) (2009th ed.). Springer.
- Mumford, M. D. (2003). Where Have We Been, Where Are We Going? Taking Stock in Creativity Research. Creativity Research Journal, 15(2–3), 107–120. https:/
/ doi. org/ 10. 1080/ 10400419. 2003. 9651403 - Mumford, M. D., Medeiros, K. E., & Partlow, P. J. (2012). Creative Thinking: Processes, Strategies, and Knowledge. The Journal of Creative Behavior, 46(1), 30–47. https:/
/ doi. org/ 10. 1002/ jocb. 003 - Mumford, M. D., Mobley, M. I., Reiter‐Palmon, R., Uhlman, C. E., & Doares, L. M. (1991). Process analytic models of creative capacities. Creativity Research Journal, 4(2), 91–122. https:/
/ doi. org/ 10. 1080/ 10400419109534380 - Nair, K., & Gupta, R. (2021). Application of AI technology in modern digital marketing environment. World Journal of Entrepreneurship, Management and Sustainable Development, ahead–of(ahead-of-print). https:/
/ doi. org/ 10. 1108/ wjemsd- 08- 2020- 0099 - Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric Theory (3rd ed.). McGraw-Hill.
- Oates, J., Carpenter, D., Fisher, M., Goodson, S., Hannah, B., Kwiatkowski, R., Prutton, K., Reeves, D., & Wainwright, T. (2021). BPS Code of Human Research Ethics. The British Psychological Society. https:/
/ doi. org/ 10. 53841/ bpsrep. 2021. inf180 - Oleson, J. (2019, February 23). Getting Started Guidelines to Microsoft Forms Limits and Boundaries. Collabshow.com. https:/
/ collabshow. com/ 2019/ 02/ 11/ getting- started- guide- to- microsoft- forms- limits- and- boundaries/ - Olson, C. A., & Levy, J. R. (2017). Transforming marketing with artificial intelligence. Applied Marketing Analytics. https:/
/ hstalks. com/ article/ 4768/ transforming- marketing- with- artificial- intelligenc/ - Paesano, A. (2021). Artificial intelligence and creative activities inside organizational behavior. International Journal of Organizational Analysis. https:/
/ doi. org/ 10. 1108/ ijoa- 09- 2020- 2421 - Perchtold-Stefan, C. M., Fink, A., Rominger, C., & Papousek, I. (2020). Motivational Factors in the Typical Display of Humor and Creative Potential: The Case of Malevolent Creativity. Frontiers in Psychology, 11. https:/
/ doi. org/ 10. 3389/ fpsyg. 2020. 01213 - Perchtold-Stefan, C. M., Papousek, I., Rominger, C., & Fink, A. (2022). Creativity in an Affective Context. European Psychologist, 27(3), 216–226. https:/
/ doi. org/ 10. 1027/ 1016- 9040/ a000448 - Perchtold-Stefan, C. M., Papousek, I., Rominger, C., Schertler, M., Weiss, E. M., & Fink, A. (2020). Humor comprehension and creative cognition: Shared and distinct neurocognitive mechanisms as indicated by EEG alpha activity. NeuroImage, 213, 116695. https:/
/ doi. org/ 10. 1016/ j. neuroimage. 2020. 116695 - Perlich, C., Dalessandro, B., Raeder, T., Stitelman, O., & Provost, F. (2013). Machine learning for targeted display advertising: transfer learning in action. Machine Learning, 95(1), 103–127. https:/
/ doi. org/ 10. 1007/ s10994- 013- 5375- 2 - Power, J. (2018, October 10). Tourism Ireland to use AI for marketing emails. The Irish Times. https:/
/ www. irishtimes. com/ news/ ireland/ irish- news/ tourism- ireland- to- use- ai- for- marketing- emails- 1. 3658947 - Press, G. (2023, March 6). Generative AI And The Future Of Creative Jobs. Forbes. https:/
/ www. forbes. com/ sites/ gilpress/ 2023/ 03/ 06/ generative- ai- and- the- future- of- creative- jobs/ ? sh= 4343a31f6617 - PricewaterhouseCoopers [PwC]. (2017). The economic impact of artificial intelligence on Ireland’s economy: PwC Ireland Artificial Intelligence Report (06216_117). https:/
/ www. pwc. ie/ publications/ 2017/ economic- impact- of- artificial- intelligence- ireland- economy- report. pdf - Qin, X., & Jiang, Z. (2019). The Impact of AI on the Advertising Process: The Chinese Experience. Journal of Advertising, 48(4), 338–346. https:/
/ doi. org/ 10. 1080/ 00913367. 2019. 1652122 - Rai, A. (2019). Explainable AI: from black box to glass box. Journal of the Academy of Marketing Science, 48(1), 137–141. https:/
/ doi. org/ 10. 1007/ s11747- 019- 00710- 5 - Revell, G. (2022). Madeleine: Poetry and Art of an Artificial Intelligence. Arts, 11(5), 83. https:/
/ doi. org/ 10. 3390/ arts11050083 - Rominger, C., Fink, A., Weber, B., Papousek, I., & Schwerdtfeger, A. R. (2020). Everyday bodily movement is associated with creativity independently from active positive affect: a Bayesian mediation analysis approach. Scientific Reports, 10(1). https:/
/ doi. org/ 10. 1038/ s41598- 020- 68632- 9 - Rominger, C., Koschutnig, K., Memmert, D., Papousek, I., Perchtold-Stefan, C. M., Benedek, M., Schwerdtfeger, A. R., & Fink, A. (2021). Brain activation during the observation of real soccer game situations predicts creative goal scoring. Social Cognitive and Affective Neuroscience, 16(7), 707–715. https:/
/ doi. org/ 10. 1093/ scan/ nsab035 - Rominger, C., Memmert, D., Papousek, I., Perchtold-Stefan, C. M., Weiss, E. M., Benedek, M., Schwerdtfeger, A. R., & Fink, A. (2020). Female and male soccer players recruited different cognitive processes when generating creative soccer moves. Psychology of Sport and Exercise, 50, 101748. https:/
/ doi. org/ 10. 1016/ j. psychsport. 2020. 101748 - Roose, K. (2022, September 2). AI-Generated Art Won a Prize. Artists Aren’t Happy. The New York Times. https:/
/ www. nytimes. com/ 2022/ 09/ 02/ technology/ ai- artificial- intelligence- artists. html - Rosen, D. S., Oh, Y., Erickson, B., Zhang, F. Z., Kim, Y. E., & Kounios, J. (2020). Dual-process contributions to creativity in jazz improvisations: An SPM-EEG study. NeuroImage, 213, 116632. https:/
/ doi. org/ 10. 1016/ j. neuroimage. 2020. 116632 - Rossiter, J. R. (2022). Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them. Journal of Current Issues &Amp; Research in Advertising, 43(2), 123–136. https:/
/ doi. org/ 10. 1080/ 10641734. 2021. 2010245 - Runco, M. A. (1988). Creativity research: Originality, utility, and integration. Creativity Research Journal, 1(1), 1–7. https:/
/ doi. org/ 10. 1080/ 10400418809534283 - Runco, M. A., & Jaeger, G. J. (2012). The Standard Definition of Creativity. Creativity Research Journal, 24(1), 92–96. https:/
/ doi. org/ 10. 1080/ 10400419. 2012. 650092 - Russell, S., & Norvig, P. (2020). Artificial Intelligence: A Modern Approach (Pearson Series in Artifical Intelligence) (4th ed.). Pearson.
- Saunders, M., Thornhill, A., & Lewis, P. (2019). Research Methods for Business Students. Pearson.
- Simonton, D. K. (2012). Taking the U.S. Patent Office Criteria Seriously: A Quantitative Three-Criterion Creativity Definition and Its Implications. Creativity Research Journal, 24(2–3), 97–106. https:/
/ doi. org/ 10. 1080/ 10400419. 2012. 676974 - Sindhu, V., Nivedha, S., & Prakash, M. (2020). An Empirical Science Research on Bioinformatics in Machine Learning. Journal of Mechanics of Continua and Mathematical Sciences, Special issue(7). https:/
/ doi. org/ 10. 26782/ jmcms. spl. 7/ 2020. 02. 00006 - Sternberg, R. J. (1988). The Nature of Creativity: Contemporary Psychological Perspectives. Cambridge University Press.
- Sternberg, R. J. (2003). Wisdom, Intelligence, and Creativity Synthesized. Cambridge University Press.
- Sternberg, R. J. (2011). Cognitive Psychology. Cengage Learning.
- Sternberg, R. J., Glăveanu, V., & Kaufman, J. C. (2022). In Quest of Creativity: Three Paths toward an Elusive Grail. Creativity Research Journal, 1–21. https:/
/ doi. org/ 10. 1080/ 10400419. 2022. 2107299 - Sternberg, R. J., & Lubart, T. I. (1996). Investing in creativity. American Psychologist, 51(7), 677–688. https:/
/ doi. org/ 10. 1037/ 0003- 066x. 51. 7. 677 - Stevens, J. P. (2009). Applied Multivariate Statistics for the Social Sciences. Routledge.
- Tanggaard, L. (2013). The sociomateriality of creativity in everyday life. Culture &Amp; Psychology, 19(1), 20–32. https:/
/ doi. org/ 10. 1177/ 1354067x12464987 - The Economist. (2022, June 12). How a computer designed this week’s cover. https:/
/ www. economist. com/ news/ 2022/ 06/ 11/ how- a- computer- designed- this- weeks- cover - The White House. (2022). The Impact Of Artificial Intelligence On The Future Of Workforces In The European Union And The United States Of America. In Council of Economic Advisers (CEA). The United States Government. https:/
/ www. whitehouse. gov/ wp- content/ uploads/ 2022/ 12/ TTC- EC- CEA- AI- Report- 12052022- 1. pdf - Thomas, G. (2017). How to Do Your Research Project: A Guide for Students (3rd ed.). SAGE Publications Ltd.
- Toepoel, V., Das, M., & Van Soest, A. (2008). Design Effects in Web Surveys: Comparing Trained and Fresh Respondents. SSRN Electronic Journal. https:/
/ doi. org/ 10. 2139/ ssrn. 1140603 - Tourangeau, R., Conrad, F. G., & Couper, M. P. (2013). Introduction to Measurement and Design in Web Surveys. The Science of Web Surveys, 57–76. https:/
/ doi. org/ 10. 1093/ acprof:oso/ 9780199747047. 003. 0004 - Trochim, W. M., & Donnelly, J. P. (2006). The Research Methods Knowledge Base (3rd ed.). Cengage Learning.
- Warzel, C. (2022, August 9). Where Does Alex Jones Go From Here? Galaxy Brain. https:/
/ newsletters. theatlantic. com/ galaxy- brain/ 62f28a6bbcbd490021af2db4/ where- does- alex- jones- go- from- here/ - World Economic Forum. (2018). Creative Disruption: The impact of emerging technologies on the creative economy. In White Paper (REF 310517). Retrieved January 29, 2023, from https:/
/ www3. weforum. org/ docs/ 39655_ CREATIVE- DISRUPTION. pdf - Young, C., & Page, A. (2014). A Model for Predicting Advertising Quality As a Key to Driving Sales Growth. Journal of Advertising Research, 54(4), 393–397. https:/
/ doi. org/ 10. 2501/ jar- 54- 4- 393- 397